Email Marketing That Delivers Results
Email remains one of the most powerful marketing channels, delivering an average ROI of £42 for every £1 spent. At G-Force Media Services, we've enhanced this potential by combining proven email marketing strategies with cutting-edge AI technology.
Our AI-powered approach enables precise audience segmentation, personalised content delivery, and optimised send times—creating email campaigns that consistently outperform industry benchmarks for Preston and UK businesses.
Higher open rates than industry average
Increase in click-through rates
Average revenue increase from email
The Challenge with Traditional Email Marketing
Common Frustrations:
- Low open rates due to generic subject lines
- Poor engagement with one-size-fits-all content
- Ineffective timing and frequency of campaigns
- Limited ability to scale personalisation efforts
Our AI-Powered Solution:
- AI-generated subject lines optimised for open rates
- Dynamic content personalisation at scale
- Predictive send-time optimisation for each recipient
- Automated journey mapping based on user behaviour
Key Features of Our Email Marketing
Hyper-Personalisation
Our AI engine analyses customer data to create truly personalised email experiences that go beyond simply using a recipient's name. We dynamically adjust content, offers, and messaging based on individual preferences, behaviour, and purchase history.
Predictive Analytics
Our predictive models determine the optimal time to send emails to each subscriber, identify which subscribers are most likely to convert, and forecast campaign performance to continuously improve results.
Automatic A/B Testing
Our system continuously tests subject lines, content variations, CTAs, and send times, automatically implementing the winning variations based on real-time performance data.
Behavioural Triggers
Set up sophisticated automation workflows that trigger personalised emails based on specific user actions, inactions, or milestones—ensuring timely, relevant communication that drives conversions.
Email Campaign Solutions We Offer
We design and execute a variety of email campaigns tailored to your specific business objectives.
Welcome & Onboarding Sequences
Thoughtfully designed email sequences that introduce new subscribers to your brand, build trust, and guide them toward their first purchase or engagement. Our AI customises the pace and content based on each subscriber's behaviour.
Lead Nurturing Campaigns
Strategic email sequences that educate prospects, address objections, and gradually move leads through your sales funnel. Our AI adapts the journey based on engagement signals, ensuring each lead receives the right content at the right time.
Abandoned Cart Recovery
Automated email sequences that re-engage shoppers who left items in their cart, with personalised incentives and reminders timed for maximum impact. Our recovery campaigns typically recover 15-25% of abandoned carts.
Post-Purchase & Loyalty Programs
Strategic email campaigns that turn one-time buyers into repeat customers and brand advocates. From product usage tips to exclusive loyalty rewards, we create personalised post-purchase experiences that drive retention and lifetime value.
Email Marketing Success Story
Lancashire Retail Business
Struggling with low email engagement and revenue
Before
After
The Challenge
A Lancashire-based retail business with 15,000 email subscribers was experiencing declining engagement and minimal revenue from their email campaigns. Their generic, one-size-fits-all approach was failing to connect with customers, resulting in low open rates and even lower conversion rates.
Our AI-Powered Email Solution
- Segmented their audience into 7 distinct customer personas based on purchase history and engagement patterns
- Implemented AI-powered subject line generation and testing with personalised send times
- Created dynamic content blocks that changed based on customer preferences and previous interactions
The Results
Within 90 days, their open rates increased from 14.2% to 38.6%, while click-through rates tripled from 1.8% to 5.6%. Most importantly, revenue per email sent increased from £0.11 to £0.47, generating an additional £5,400 per month in revenue from their existing subscriber base—a 327% return on their email marketing investment.
Email Marketing for Preston Businesses
As a Preston-based agency, we understand the nuances of connecting with local and regional audiences. Our email marketing solutions are tailored to resonate with customers in Lancashire and throughout the UK.
We combine local insights with global best practices to create email campaigns that feel personally relevant to your audience while driving measurable business results.
- Campaigns that incorporate local references and seasonal events
- Email content that resonates with Lancashire sensibilities
- Geo-specific promotions and regionalised offers
The Local Advantage
Working with a Preston-based agency means you're partnering with a team that understands your market, your customers, and your competition firsthand.
We bring 15 years of experience working with Preston businesses across various industries, allowing us to create email strategies that reflect the unique dynamics of your market.
Preston-Based, UK-Wide Results
Local expertise with national-level capabilities
Frequently Asked Questions
How does AI improve email marketing performance?
AI enhances email marketing by analysing vast amounts of data to identify patterns and make intelligent decisions. It optimises subject lines for higher open rates, personalises content for individual recipients, predicts the best time to send emails to each subscriber, segments audiences with greater precision, and enables automated A/B testing at scale. This data-driven approach ensures each email is tailored to the recipient's preferences and behaviours, resulting in significantly higher engagement and conversion rates compared to traditional one-size-fits-all campaigns.
What email marketing platforms do you work with?
We work with all major email marketing platforms, including Mailchimp, ActiveCampaign, Klaviyo, HubSpot, Campaign Monitor, and others. Our team is certified in these platforms and has developed custom integrations that enhance their capabilities with our proprietary AI tools. If you already have a platform you're comfortable with, we can seamlessly integrate our strategies with your existing setup. If you're starting fresh, we'll recommend the platform that best suits your specific business needs, industry, and growth objectives.
How do you measure the success of email campaigns?
We track a comprehensive set of metrics for every campaign, including open rates, click-through rates, conversion rates, and revenue generated. Beyond these standard metrics, we also analyse subscriber engagement over time, list health and growth, customer journey progression, and lifetime value attribution. Our reporting dashboard provides real-time insights into campaign performance, with detailed breakdowns by segment, campaign type, and individual email elements. Each month, we deliver a comprehensive analysis with actionable recommendations for continuous improvement.
How often should we send emails to our list?
The optimal email frequency varies based on your industry, audience, and content quality. Rather than applying a one-size-fits-all rule, we use data to determine the ideal cadence for different segments of your audience. Some subscribers may engage best with weekly communications, while others prefer less frequent but more substantial content. Our AI system monitors engagement patterns and automatically adjusts frequency to maximise engagement while minimising unsubscribes. We typically start with a moderate approach (1-2 emails per week) and refine based on performance data.
How do you ensure emails don't get caught in spam filters?
We employ a multi-layered approach to deliverability. First, we follow technical best practices, including proper authentication (SPF, DKIM, DMARC), clean HTML code, and optimal text-to-image ratios. Second, we carefully craft subject lines and content to avoid spam triggers while maintaining engagement. Third, we monitor domain reputation and inbox placement rates across major email providers. Fourth, we implement list hygiene practices to remove inactive subscribers and invalid emails. Finally, our sending infrastructure is optimised for high deliverability, with dedicated IPs for larger accounts. This comprehensive approach typically achieves inbox placement rates of 98%+.
Ready to Transform Your Email Marketing?
Let's create email campaigns that engage your audience and drive measurable business results.
Get Your Email Marketing ProposalNo obligation, just practical insights for your business.