Privacy Policy

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Privacy Policy

Last updated: May 2023

At G-Force Media Services, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our marketing services.

Information We Collect

Personal Data

We may collect personal identification information, including but not limited to:

  • Name, email address, telephone number, and business information
  • Billing and payment details
  • Information you provide when filling out forms on our website
  • Records of communications with us

Website Usage Data

When you visit our website, we automatically collect certain information about your device and usage patterns, including:

  • IP address, browser type, operating system
  • Pages visited, time spent, and referring websites
  • Click patterns and interaction with our content

Marketing Performance Data

When providing our AI-powered marketing services, we collect and process:

  • Advert performance metrics
  • Website conversion data
  • Campaign engagement statistics
  • Customer journey analytics

How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our marketing services
  • Improve and personalise your experience
  • Process transactions and send related information
  • Send administrative information
  • Respond to enquiries and offer support
  • Conduct research and analysis to improve our services
  • Monitor usage of our services
  • Detect, prevent, and address technical issues

AI and Automated Processing

Our services involve the use of artificial intelligence and automated processing systems to optimise marketing performance. This includes:

  • AI-powered analysis of marketing data to identify patterns and opportunities
  • Automated lead scoring and categorisation
  • Personalisation algorithms for marketing content
  • Performance prediction models

These processes do not involve fully automated decision-making with significant effects, and all marketing strategies are reviewed by our human experts before implementation.

Disclosure of Data

We may share your information with:

  • Service Providers: Third-party companies that perform services on our behalf, such as payment processing, data analysis, email delivery, and CRM services
  • Marketing Partners: With your consent, we may share information with advertising platforms to optimise campaigns
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Legal Requirements: When required by law or to protect our rights

Your Data Protection Rights

Under UK and EU data protection laws, you have rights including:

  • Right to Access: You can request copies of your personal data
  • Right to Rectification: You can request that we correct inaccurate information
  • Right to Erasure: You can request that we delete your personal data in certain circumstances
  • Right to Restrict Processing: You can request we restrict the processing of your data
  • Right to Data Portability: You can request transfer of your data to another organisation
  • Right to Object: You can object to our processing of your personal data

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

Data Security

We implement appropriate security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Children's Privacy

Our services are not intended for use by children under the age of 16. We do not knowingly collect personal information from children under 16.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "last updated" date.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Telephone: 0808 502 1595
Address:
G-Force Media Services
Units 6 & 7, Eastway Business Village
Fulwood, Preston PR2 9WT
United Kingdom